Goodbye cookies: Google to eliminate annoying Internet tracking feature
Google has announced plans to eliminate third-party cookies that track users' online activity.
Google's plan to eliminate cookies
Google has revealed its plans to explore the possibility of eliminating third-party cookies, which have long irritated internet users. Starting from January 4, a small percentage of Chrome browser users will have their access to third-party cookie files disabled. However, Google will enable cookies for specific websites in case of any browsing malfunctions.
Advertising companies have raised concerns about their dependency on Google's user databases if cookies are blocked. They argue that this limitation would hinder their ability to collect information for personalized ads targeting users.
The annoyance of third-party cookies
Have you ever felt like a shopping site is relentlessly chasing you across the internet? The culprit behind this annoyance is the "third-party cookies" that we unknowingly accept. These cookies are used by advertising networks and companies to collect users' information for targeted ads.
With Google's plans to eliminate cookies, users may soon experience less tracking and receive fewer personalized ads while browsing the internet.
Advertising companies' concerns
Advertising companies are protesting Google's move to eliminate cookies because it will limit their ability to collect user information for personalized ads. They rely on these cookies to track users' online behavior and deliver targeted advertisements.
However, Google's decision to eliminate cookies may also be seen as a step towards improving user privacy and reducing invasive tracking practices.
