How the Fox, Disney, Warner Bros Discovery sports streaming tie-up will — and won’t — shake up TV
A new streaming giant that will combine the sports assets of Fox, Disney’s ESPN and Warner Bros Discovery is poised to reshuffle the TV industry – and experts say the big loser will likely be the cable business.
A new streaming giant in the making
A new streaming service that merges the sports rights of Fox, Disney’s ESPN, and Warner Bros Discovery is set to make waves in the TV industry. It is predicted to account for around 55% of the sports rights in the US, according to a Citigroup analyst. While it won't stream NBC’s “Sunday Night Football” or NFL games airing on CBS, this consolidation of major sporting events could reshape the pay-TV landscape.
The new venture is primarily focused on sports content, appealing to the audience that still subscribes to cable TV. Despite the launch of this new streaming platform, cable is unlikely to disappear entirely, as it will still offer sports coverage that is not available on the streaming platform.
The impact on cable and other networks
The new streaming service, also referred to as the “Winner’s Bundle,” poses a major threat to cable providers like Comcast and Paramount Global. Experts suggest that networks not included in this bundle will need to adapt to the changes, as it may affect their viewership and popularity.
However, it is unlikely that cable television will be completely replaced. While the new service will offer a wide range of sports content at a competitive price point, it will fall short of the comprehensive sports coverage available through cable networks. Networks like NBC and CBS still hold the rights to several top-rated events, making them a valuable option for cable subscribers.
The future of the TV industry
The launch of this new streaming giant may be the first step towards further consolidation and partnerships within the entertainment industry. As companies continue to navigate the changing landscape of TV consumption, unexpected alliances and bundling options may emerge.
While the impact on cable and other networks remains to be seen, it is clear that the rise of streaming services and the competition for sports rights will continue to shape the future of the TV industry.
