‘It’s the new normal’: in Kyiv’s newest book store, readers fear how Ukraine’s story will end
Opening on a street where Putin planned a conquerors’ parade two years ago, the shop’s very existence speaks of optimism. But an air of resignation prevails
Welcome to Sens, Ukraine’s biggest bookshop
Sens, Ukraine’s biggest bookshop, recently opened its doors in the heart of Kyiv. The shop is located on the same street where Vladimir Putin had planned a triumphal military parade two years ago. Its opening demonstrates a sense of optimism in the face of conflict and uncertainty. Inside the bookshop, there is a coffee bar, a space for literary events, and thousands of books displayed on the ground floor and in the basement. Customers can find sections dedicated to novels, history, fan fiction, and foreign literature.
Despite the challenges of the past years, Sens stands as a symbol of resilience and hope for Ukraine's future. The shop's very existence on the boulevard where Putin planned his parade is a testament to the country's determination to move forward and build a brighter future.
The evolving narrative of Ukraine's story in 2024
As Ukraine continues to face the ongoing conflict with Russia, the country is navigating an uncertain future. The national mood has shifted from giddy optimism to a more realistic and gloomier outlook, according to Oleksii Erinchak, the founder of Sens. The war, which began a decade ago with the annexation of Crimea, has taken its toll on the country and its people.
Ukraine's leadership had previously oversold the prospects of a quick victory, raising expectations for the return of occupied territories. However, the reality is that the war is not going to end soon. This realization has led to a collective moment of acceptance and a call for self-reliance among Ukrainians. Erinchak believes that society needs to be more proactive in supporting the war effort and finding ways to contribute to the country's resilience and perseverance.
Hope amidst uncertainty
While the future remains uncertain, there is still hope among Ukrainians. Customers browsing the shelves at Sens express their belief in Ukraine's eventual victory, despite occasional feelings of despair. Individuals like Anastasia Ponomarenko, a 24-year-old entrepreneur, find solace in literature during these challenging times. Ponomarenko, whose father is fighting on the frontline, sees reading as a form of meditation and release. She remains committed to building her future in Ukraine, with dreams of starting a family and raising children in her home country.
Others, like Anton Soloviov, a content curator, express optimism about Ukraine's culture but acknowledge the challenges in its politics. Soloviov believes that the war with Russia may last for many more years, but he finds comfort in the resilience and determination of the Ukrainian people. Despite the hardships, he sees a sense of normalcy in everyday life and a commitment to preserving culture and literature.
