Lionel Messi's No-Show Sparks Backlash in China
Lionel Messi's failure to play in a preseason exhibition match has angered fans in China, where he previously enjoyed widespread popularity.
Backlash in China
Lionel Messi's absence from a routine preseason exhibition match has caused a public relations nightmare in China, where he had previously been highly regarded. The backlash began when Messi didn't appear for Inter Miami in Hong Kong and intensified when he played in Japan just days later. Chinese social media was filled with scathing commentary about Messi, with some fans questioning how he made a quick recovery and others expressing anger over what they perceived as disrespect for Hong Kong and China.
The backlash facing Messi follows a pattern of foreign celebrities or brands facing criticism in China for perceived affronts. This incident comes at a time when Hong Kong is trying to boost its international image while also dealing with increased influence from mainland China. The aftermath of the match saw frustration and disappointment from fans in Hong Kong turn into outrage across mainland China, with influential voices condemning the behavior of Messi and the team.
The location of the match in Japan added to the controversy, given historic animosity and modern-day frictions between China and Japan. The Chinese government has yet to comment on the incident.
Not Sincere Response
In an effort to calm the backlash, Messi released a statement on social media minutes before the match in Tokyo, explaining that he couldn't play in Hong Kong due to a groin injury. However, the statement's IP address showed it was posted in a province far from Tokyo, leading to criticism online that it wasn't sincere. Many users expressed anger and called for Messi to never return to China or support the Hong Kong government. The incident highlights how backlash on social media in China can have significant business ramifications, as seen in previous cases with foreign brands and celebrities.
Inter Miami co-owner David Beckham has also faced backlash on social media. After the Hong Kong game, the club's coach apologized and explained that the decision not to field Messi was made on short notice based on medical advice. The club expressed understanding of the fans' disappointment while emphasizing the importance of players' health.
The incident in Hong Kong has put pressure on officials to restore the city's international image, which has been affected by strict anti-Covid measures and a crackdown on civil liberties. The game was part of Hong Kong's campaign to host major events and drive tourism. Following the match in Tokyo, Hong Kong officials demanded an explanation from Inter Miami about Messi's supposedly active performance.
Impact on Hong Kong
The backlash surrounding Messi's no-show raises questions about Hong Kong's efforts to promote itself as an international hub. The response from officials and politicians, while aimed at appeasing public anger, may have the opposite effect by undermining confidence in Hong Kong. Some people worry that the climate has become volatile and less predictable, similar to the rhetoric used by officials on the mainland. While many social media users in Hong Kong criticized Messi and expressed frustration, others questioned if the response would benefit the city's reputation. Some pointed out that Tokyo is also hosting other major events like a Taylor Swift concert.
