Martha Stewart's First Cookbook: Entertaining for All Occasions
Take a glimpse into Martha Stewart's early career and her first cookbook, 'Entertaining,' which paved the way for her iconic lifestyle empire.
Martha Stewart's Beginnings
Before Martha Stewart became the legendary lifestyle icon we know today, she ran a successful catering business. This business eventually grew into a $1 million enterprise, catching the attention of Alan Mirken, then the head of Crown Publishing. Impressed by her catering skills, Mirken asked Stewart to write a cookbook, which would later become 'Entertaining.'
The cover of 'Entertaining,' published in 1982, showcases a young Martha Stewart. Dressed in all-white, she exudes elegance and grace. This cookbook was not like the ordinary ones filled with simple recipes; it was a guide to hosting extravagant gatherings. From cocktail parties for 200 people to omelette brunches for 60, Stewart's book offered a glimpse into her meticulous attention to detail and love for entertaining.
The Art of Entertaining
'Entertaining' is not just a collection of recipes; it is a comprehensive guide on how to truly create an unforgettable experience for your guests. Stewart emphasizes the importance of presentation, teaching readers that the table itself can set the mood for any occasion. In addition to beautiful photographs and step-by-step instructions on food preparation, the book also covers topics like table setting, organization, and drink garnishes.
While the book may seem like hard work, Stewart assures her readers that anyone can entertain with thought, effort, and care. She aims to inspire those who see cooking as a chore or a source of stress and show them that there is joy and creativity in hosting others.
A Blend of Classic and Modern
'Entertaining' reflects the cooking style of the 1980s, with some recipes that may seem outdated today. Stewart's instructions for soft-as-baby-food vegetables and creamy purees filled with butter and cream capture the essence of that era. However, amidst these traditional recipes, there are also surprisingly fresh and modern ideas that still resonate today. Her tabbouleh salad, tempura party guide, and emphasis on fresh ingredients showcase her forward-thinking approach to cooking and entertaining.
Even after four decades, 'Entertaining' remains a staple for anyone looking to elevate their hosting skills. Despite initial controversy surrounding the book's alleged recipe plagiarism, its enduring success speaks volumes. It has been praised for its timeless appeal, attention to detail, and ability to inspire home entertainers. 'Entertaining' truly captures the essence of Martha Stewart's early career and sets the stage for her countless ventures to come.
