Meta Quest iPhone App Tops App Store Charts on Christmas Day
The Meta Quest iPhone app was the top free app on the App Store on Christmas Day, indicating strong sales of Quest headsets.
Meta Quest App Dominates the App Store
The Meta Quest iPhone app claimed the coveted top spot as the most downloaded free app on the App Store on Christmas Day.
Independent verification by UploadVR confirmed the app's position on December 25, and screenshots shared on social media suggest it maintained the top position until at least December 27.
This achievement is particularly noteworthy as it occurred on Christmas Day 2021, indicating significant interest in the app and Quest headsets during the holiday season.
Strong Sales of Quest Headsets
The popularity of the Meta Quest app as the top free app for iPhone during the holiday period implies robust sales of Quest headsets.
The Meta Quest app is essential for setting up various Quest models, including the recently released Quest 2, Quest Pro, and Quest 3.
Considering the app's high download numbers, it is likely that at least one of these headsets experienced strong sales over the holiday period.
Quest 3's Debut Christmas
This Christmas marked the first holiday season for the Quest 3, which was launched in October.
However, it is speculated that many of the Christmas Day setups were actually the Quest 2, as Meta continued to sell the older headset alongside the Quest 3.
The lower price point of the Quest 2, priced at just $250 due to discounts, likely contributed to its popularity compared to the higher-priced Quest 3 at $500.
Strong Performance on Black Friday
There is further evidence of the strong demand for Quest headsets, as Black Friday marked the 'biggest ever revenue week for VR' in the UK.
Market research firm estimates suggest that Quest headset sales reached unprecedented levels during the Black Friday period.
With the availability of popular titles and exciting new features on the Quest 3, as well as rumors of a 'Quest 3 Lite', the momentum of Meta's XR platform is expected to continue in 2024.