NHL Reveals Drew House-Designed Jerseys for 2024 All-Star Game
The NHL and adidas have partnered with fashion brand drew house to create the jerseys for the upcoming 2024 NHL All-Star Game.
Collaboration with Fashion Brand Drew House
The NHL and adidas have unveiled the jerseys that will be worn by players in the 2024 NHL All-Star Game. These jerseys were designed in collaboration with drew house, a fashion brand co-founded by global superstar Justin Bieber.
The jerseys for this year's All-Star Game will be different from previous seasons. Instead of dividing the teams by division, the All-Star Weekend will feature the Tim Hortons NHL All-Star Player Draft. All-Star players and celebrity captains will pick four teams of 11 players each, selected through a combination of NHL and fan voting.
There will be four versions of the jersey, each representing one of the All-Star teams. The jerseys will feature vibrant colors of blue, red, yellow, and white, and will also include a team shoulder patch to honor the tradition of each individual NHL club.
Unique and Fashion-Forward Design
NHL chief brand officer and senior executive vice president Brian Jennings expressed excitement for the collaboration between the NHL, adidas, and drew house. Jennings stated that the All-Star Weekend in Toronto provides the perfect opportunity for a fresh perspective on the All-Star jersey.
The 2024 All-Star jerseys aim to be both youthful and classic, offering a bold and fashion-forward look to complement the young NHL talent participating in the event. The collaboration between NHL, adidas, and drew house aims to bring a culturally relevant streetwear partnership to the All-Star Game.
The large NHL shield on the jerseys features bubble letters and an enlarged crest, making it one of the largest ever seen on an NHL jersey. Fans can purchase these jerseys at various online stores and at the NHL Shop NYC.
Exciting All-Star Weekend
In addition to the jersey reveal and player draft, the All-Star Weekend will include several other exciting events. The NHL Alumni Association will announce its Man of the Year in tribute to the 1967 Toronto Maple Leafs, Toronto's last Stanley Cup team. The Professional Women's Hockey League will also play a 3-on-3 game.
On February 2, the NHL All-Star Skills presented by DraftKings Sportsbook will take place. The Skills competition has been reimagined this year to showcase the best of the best and crown an individual overall champion for the first time. The competition will feature multiple events, with points being awarded based on order of finish.
The following day, on February 3, the highly anticipated 2024 NHL All-Star Game will be broadcasted on various networks. This exciting weekend of events is sure to captivate hockey fans and showcase the incredible talent within the NHL.
