Prada Reclaims Title as World's Hottest Fashion Brand in Q4 2023
Prada has once again claimed the top spot as the world's hottest fashion brand, according to the latest Lyst Index report.
Prada Regains Position as World's Hottest Brand
Prada has risen through the ranks once again, reclaiming the title of the world's hottest brand for the third time since Q4 2022. The brand's online exposure has grown 41% yearly due to heightened demand in Gen-Z markets. From reinterpreting classic workwear to appointing Australian star Troye Sivan as its latest muse, Prada knows how to grasp our attention.
Changes in the Top Fashion Brands List
While Miu Miu has continued to stand its ground, the buzzy label fell to second place in Q4, followed by LOEWE, Bottega Veneta, and Moncler. The latter has jumped two spots since last quarter, seeing Demna's Balenciaga leave controversies behind by leaping from 14th to 12th place. Simon Porte Jacquemus' eponymous label has secured number eight for the first time, expanding its horizons with screen-grabbing destination shows that leave us wanting more.
New Entrants and Rising Products
New York City sweethearts Mary-Kate and Ashley Olsen make their Lyst Index debut by entering at number 18, with The Row's Birkin-like Margaux bag becoming the finest accusation of late 2023. The sold-out accessory received a 68% spike in online search results, quickly followed by Victoria Beckham's Frame buckle belt and Miu Miu's kitten heels.
adidas Originals is pursuing its 'it' girl targets, with the Samba silhouette fading away and replaced by the Country OG sneaker. The '70s classic has relaunched in countless colorways, with eye-grabbing silver interpretations becoming instant hits. COS and Arc'teryx complete the product-led agenda with wool coats and hooded jackets, promoting tailored functionality to last a lifetime.
