Rose Parade 2024
Ring in 2024 with the New Year’s Day tradition of the Rose Parade live from Pasadena, California.
Theme of the 2024 Parade
The theme of this year’s parade is “Celebrating a World of Music: The Universal Language.”
2024 Tournament of Roses President Alex Aghajanian said, “The 2024 theme brings us together through music. In a world of different cultures, beliefs, hopes, and dreams, one language unites us all — music. The sound, texture, rhythm, form, harmony, and expression meld together to move, soothe, excite and delight the world.”
Aghajanian continued, “From bossa nova to blues, classical to country, metal to mariachi and rock to rap, thousands of genres invite us to become one in celebrating a world of music. Whether near or far, young or old, we invite you to year-long festivities that culminate on New Year’s Day at the Rose Parade. Let the music begin!”
Broadcast and Streaming Partners
ABC, KTLA 5, NBC, RFD TV, Great American Family, Cowboy Channel, Cowgirl Channel, and Univision will carry the parade nationally.
Streaming partners for the Tournament of Roses include Fubo, Local Now, OTT Studio, Pluto TV, Sport TV, and The Grio.
2024 Grand Marshal
Audra McDonald was announced as the 2024 Grand Marshal by the Pasadena Tournament of Roses.
