Taylor Swift, Miley Cyrus Lead Spotify Wrapped 2023

Spotify has revealed its annual Wrapped campaign for 2023, announcing the top-streamed artists, albums, songs, and podcasts in addition to rolling out personalized stats for users on the platform.

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Taylor Swift Leads Spotify's Most-Streamed Global Artist

Taylor Swift has become Spotify's most-streamed global artist, surpassing Bad Bunny who held the top spot for the previous three years. Swift has accumulated over 26.1 billion streams worldwide since the beginning of the year. In the U.S., she was also crowned the most-streamed musician in 2023, with Drake, Morgan Wallen, The Weeknd, and Bad Bunny following behind. It's worth noting that Swift's boyfriend, Travis Kelce, has the top-streamed global sports podcast on the platform called "New Heights with Jason and Travis Kelce."

To celebrate Swift's achievement, Spotify unveiled 21 puzzle pieces on billboards worldwide, teasing her accomplishment. The puzzle pieces featured various symbols from the Swift-verse, such as dice and her signature red lips. Additionally, when fans stream her music, the progress bar on the platform will change colors according to the corresponding era color, and the progress button will turn into a sparkle. Some of Swift's biggest fans will receive a thank you message from her, as well as a special share card.

Spotify Wrapped 2023 Features

Spotify's Wrapped for 2023 includes the standard features that access data and show users their personalized top artists, genres, songs, podcasts, and minutes listened. This year, they have also introduced new elements:

- Me in 2023: This experience reveals one of 12 listening characters that best represents the user's listening habits on Spotify. Some examples include the Shapeshifter, the Luminary, and the Alchemist.

- Sound Town: This feature matches users to a city based on their listening habits and shared artist affinity, celebrating the shared experiences of music across different communities.

- Wrapped fan-favorites: This feature showcases the user's top five music genres and the month their listening peaked for each artist, giving a comprehensive view of their year.

- Your Artist Messages: Users will receive messages from one of their top artists directly within their personalized Wrapped. Over 40,000 artists, including Taylor Swift and Bad Bunny, have recorded video messages for their fans.

- Wrapped Feed: On the Spotify Home screen, users can access the Wrapped feed, which includes editorial playlists, merch from their top artists, concerts near them, and more.

- AI DJ and Blend: Spotify's AI DJ will guide listeners through their personalized Wrapped, providing commentary on their favorite artists, genres, songs, and more. Additionally, users can invite their friends to create a Blend playlist combining all their top songs from the year.

Spotify 2023 Wrapped Global Top Lists

Here are some of the most-streamed artists, songs, albums, and podcasts globally on Spotify for 2023:

Most-Streamed Artists Globally:

1. Taylor Swift

2. Bad Bunny

3. The Weeknd

4. Drake

5. Peso Pluma

Most-Streamed Songs Globally:

1. “Flowers” by Miley Cyrus

2. “Kill Bill” by SZA

3. “As It Was” by Harry Styles

4. “Seven (feat. Latto)” by Jung Kook

5. “Ella Baila Sola” by Eslabon Armado, Peso Pluma

Most-Streamed Albums Globally:

1. “Un Verano Sin Ti” by Bad Bunny

2. “Midnights” by Taylor Swift

3. “SOS” by SZA

4. “Starboy” by The Weeknd

5. “Mañana Será Bonito” by Karol G

Top Podcasts Globally:

1. “The Joe Rogan Experience”

2. “Call Her Daddy”

3. “Huberman Lab”

4. “Anything Goes With Emma Chamberlain”

5. “On Purpose With Jay Shetty”