Tesla Highlights American-Made Vehicles to Car Buyers
Tesla is promoting the fact that its vehicles are American-made, a selling point that was previously overlooked. By highlighting this characteristic, Tesla aims to educate the public and attract more conservative car buyers.
Tesla Emphasizes American-Made Nature
Tesla is known for keeping some of its vehicles' most interesting details to itself. However, the company is now heavily promoting its cars' American-made nature. A recent image shared on the r/Cybertruck subreddit shows a simple sandwich board featuring the S3XY lineup, with Tesla emphasizing that these models secured the top spots in the 'American Made Index' by Cars.com.
Previously, many car buyers were unaware that the S3XY lineup is the most American-made vehicles in the country. By highlighting this fact, Tesla aims to educate the public about its vehicles' domestic appeal.
Appealing to Conservative Car Buyers
According to automotive legend Jay Leno, there are still many people who do not consider Tesla an American company. This is unfortunate, as Tesla's story deserves to be celebrated. By promoting the American-made nature of its vehicles, Tesla hopes to make its products more desirable for more conservative car buyers, including those with patriotic views.
Purchasing a locally-produced car is seen as a way to support the country and its innovators. Therefore, by leaning into its vehicles' domestic appeal, Tesla may attract a wider range of customers.
Transition to Traditional Advertising Strategies
Elon Musk and Tesla have been hesitant to adopt traditional advertising strategies in the past. However, the company is gradually becoming more comfortable with utilizing basic advertisements. While Tesla is still in the early stages of its advertising efforts, it is promising to see the electric vehicle maker finally highlighting some of its vehicles' most desirable characteristics to the public.
By embracing traditional advertising, Tesla can reach a broader audience and educate potential car buyers about the unique features and benefits of its vehicles.
