The 10 Moments That Shocked the Fashion World in 2023

From major industry moves to unexpected collaborations and viral moments, these were the most shocking moments in the fashion industry in 2023.

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Pharrell Joins Louis Vuitton

In a surprising move, musician and entrepreneur Pharrell Williams was appointed as Louis Vuitton's new men's creative director in February. He debuted his first collection at the spring summer '24 menswear show during Paris Fashion Week and just days after, Louis Vuitton launched his first campaign featuring Rihanna.

This unexpected appointment brought a fresh perspective to the luxury fashion house and showcased the brand's commitment to innovation and collaboration.

Rihanna Returns to Puma

Rihanna made her return to the footwear industry in September by launching her first shoe with Puma, the Fenty x Puma Avanti. The surprise partnership was announced during Paris Fashion Week in March, shortly after her headline-making Super Bowl Halftime Show performance.

Her collaboration with Puma was highly anticipated and brought her unique style and creativity to the brand's athletic footwear offerings.

Phoebe Philo Launches Her Own Fashion Brand

After much speculation and anticipation, Phoebe Philo finally launched her own fashion brand in October. Her direct-to-consumer label debuted with a collection of 150 pieces, which were available in limited quantities.

Philo's return to the fashion industry was met with excitement from fans and industry insiders alike, as she is known for her minimalistic and elegant designs.

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'The Supermodels' Reunite

A new docuseries titled 'The Supermodels' brought together fashion's biggest supermodels from the '80s: Naomi Campbell, Cindy Crawford, Linda Evangelista, and Christy Turlington. The four-part documentary centered around their lives and the impact they had on the fashion industry.

In August, the supermodels reunited once again to cover Vogue magazine, showcasing their enduring influence and timeless beauty.