Toby Keith’s empire: Capitalist entrepreneur and country music hitmaker
Toby Keith, the country music superstar known for his No. 1 hits, was also a successful entrepreneur. He ventured into various businesses in industries such as fishing, cannabis, food and drink, and horse racing. This article explores Keith's business ventures and his impact as an entrepreneur.
Luck E Strike
In May 2023, Toby Keith purchased Luck E Strike, a fishing bait and tackle company. He saw an opportunity to bring a new focus and vision to the company, which had been around since the 1970s. Keith's acquisition of Luck E Strike showcased his entrepreneurial spirit and willingness to explore different industries.
Keith's interest in fishing led him to invest in this business, further cementing his reputation as a diverse entrepreneur with a passion for different ventures. His involvement in Luck E Strike allowed him to combine his love for music and fishing.
Big Dog Cannabis Co.
Alongside his foray into the fishing industry, Keith also started a cannabis company called Big Dog Cannabis Co. This company focuses on licensing for cannabis flower, concentrates, edibles, and pre-rolls. Keith's involvement in the cannabis industry showcases his ability to adapt to emerging markets and capitalize on new opportunities.
Big Dog Cannabis Co. initially had limited presence in Oklahoma but expanded to New Mexico, making its products available at Seven Clover, a local dispensary. Keith's venture into the cannabis industry highlights his entrepreneurial mindset and willingness to explore different sectors.
Wild Shot
In 2011, Toby Keith launched a mezcal brand called Wild Shot. This brand features handcrafted, 100% green agave mezcal with an 86.8 proof. Keith's foray into the spirits industry demonstrated his ability to diversify his business interests beyond music.
Wild Shot gained recognition in the mezcal market, showcasing Keith's entrepreneurial acumen in identifying consumer trends. His involvement in the mezcal industry added another dimension to his empire and solidified his status as a successful entrepreneur.
Toby Keith's I Love This Bar & Grill
Beyond the fishing, cannabis, and spirits industries, Toby Keith also made a mark in the food and beverages sector. He lent his name to Toby Keith's I Love This Bar & Grill restaurants through licensing agreements. These establishments offer a variety of dishes, including burgers, sandwiches, Tex-Mex, and barbecue.
Although the number of I Love This Bar & Grill restaurants has dwindled over the years due to legal issues faced by the management company, Keith's involvement in the food and beverages industry showcased his ability to extend his brand beyond music and connect with consumers through a different medium.
