Tommy Hilfiger Fall 2024 Collection Showcases Elevated Luxury
Tommy Hilfiger presented his fall collection with an elevated mood and designs that exuded quiet luxury. The women's clothes featured oversize blazers, slouchy suits, and belted pleated maxiskirts, while the men's collection showcased boxy suits and high-waist chinos. Hilfiger aims to offer affordable luxury and timeless classics with a modern twist. Sofia Richie Grainge, the brand's newest ambassador, attended the show along with other celebrities.
Tommy Hilfiger's Fall Collection Highlights Elevated Luxury
Tommy Hilfiger showcased his fall collection with an emphasis on elevated luxury. The designer took over the Grand Central Oyster Bar to host the show and set the mood with martinis and Champagne. The booth seating was even re-covered with Tommy blue ticking stripe, staying true to the brand's aesthetic. Sofia Richie Grainge, the newest ambassador, was among the guests at the event.
The women's clothing line displayed a sense of elevation with oversize blazers, slouchy suits, and belted pleated maxiskirts. The collection also included chunky cashmere striped sweaters, double-face wool coats, and bomber jackets similar to those from cool girl brands. Tommy Hilfiger aimed to offer affordable luxury, although the pricing for this collection may be slightly higher than previous lines.
Hilfiger refined his take on sporty prep by adding a collegiate feel to the designs. The collection featured varsity jackets, rugby shirts, polos, high-waist pleated khaki pants, and mariner and repp stripes. The designer believes in providing a premium product that customers can cherish as timeless classics with a modern twist.
Collaboration with Sofia Richie Grainge
Tommy Hilfiger's collaboration with Sofia Richie Grainge will culminate in codesigned collections and curations starting in the summer. The designer expressed his belief in Richie Grainge's relevance and influence in the fashion world. Her involvement in the collaboration reflects her status as being in the middle of the zeitgeist.
The two-year collaboration between Hilfiger and Richie Grainge aims to further expand the brand's reach and appeal to new customers. The curated collections and designs will showcase the fusion of their creative visions and bring fresh perspectives to the brand.
The partnership with Sofia Richie Grainge signifies Hilfiger's commitment to staying relevant and connecting with the current generation of fashion enthusiasts. By leveraging Richie Grainge's influence and style, the brand hopes to attract a wider audience and continue to grow.
A Shift in Men's Fashion
Tommy Hilfiger's fall collection also marked a shift in men's fashion for the brand. While the brand's "American classic cool" aesthetic was still evident, the collection offered boxy suits, high-waist chinos, and slouchy pleated pants to elevate the men's fashion offerings.
Long wool and cashmere coats, updated varsity jackets, trenchcoats, and corduroy suits added a touch of elegance and chicness to the collection while maintaining a youthful energy and playfulness. Hilfiger acknowledged that his men's business has traditionally outpaced women's, but this collection aims to bring fresh eyes and customers to the brand.
The fall collection's fusion of classic designs with modern elements reflects Hilfiger's focus on evolving with the changing fashion landscape. By offering elevated men's fashion, the brand aims to appeal to a broader audience and generate renewed interest in its offerings.
