Toyota's Tacoma, which dominates midsize pickup industry, rebooted for 2024
Toyota has redesigned the Tacoma for 2024, aiming to maintain its dominance in the midsize pickup industry.
Toyota's Tacoma Gets a Reboot
Toyota's Tacoma has long been a favorite among truck buyers, and for good reason. It has consistently been the top choice in the midsize pickup segment for the past 19 years. However, after eight years, Toyota decided it was time for a reboot.
The redesigned Tacoma for 2024 is a complete redevelopment of the truck from the ground up. Everything from the engine to the frame to the interior has been revamped. Despite these changes, Toyota remains confident that the new Tacoma will still appeal to midsize truck buyers, much like its previous generations have done.
Variety of Options for Different Needs
The new Tacoma offers a range of options to cater to different preferences and needs. For those looking for a basic work truck, the SR grade offers a simple and utilitarian design. On the other hand, there are also more upscale options available for those seeking a more luxurious truck or for those who plan to tackle rough terrains.
According to Sheldon Brown, Toyota's chief engineer for the Tacoma, the new trucks come with a variety of advanced features and technologies. These include stabilizer disconnect, multi-terrain control, and larger factory tires. Toyota has made sure that the new Tacoma models are capable off-road straight from the factory.
Continued Dominance in the Midsize Pickup Segment
The Tacoma has consistently outperformed its main competitors in the midsize pickup segment. In 2022, while supply chain issues affected production for many truck manufacturers, the Tacoma still managed to outsell its rivals. GMC Canyon, Ford Ranger, Nissan Frontier, and Chevy Colorado all fell behind the Tacoma in terms of sales.
The Tacoma's popularity can be attributed to its ability to fill the gap between smaller trucks and traditional full-size ones. It has become the go-to choice for many truck buyers who need a versatile and capable midsize pickup.
Despite some changes in design and features, Toyota has maintained the winning formula for the Tacoma. The redesigned 2024 Tacoma is expected to continue its dominance in the midsize pickup segment.
