Fiesta Bowl CEO Erik Moses brings leadership, representation from NASCAR to college football
Fiesta Bowl CEO Erik Moses, one of the most influential Black executives in college sports, discusses his role and initiatives beyond the game.
Erik Moses: More Than Just a Game
As the CEO and president of the Fiesta Bowl, Erik Moses is responsible for more than just the annual game. The Fiesta Bowl Organization includes a second bowl game, the Guaranteed Rate Bowl, as well as various other events like the Fiesta Bowl parade. Moses also leads initiatives that support high school athletes and donate millions of dollars to nonprofits serving youth sports and education.
With his previous experience as the President of Nashville Superspeedway, Moses has successfully transitioned to the world of college sports from the predominantly white sport of NASCAR. Despite not being a fan of motorsports initially, Moses won over critics and proved himself as an effective leader in reopening the dormant racetrack. His track record of success made him a natural fit for the Fiesta Bowl position.
A Vision for the Future
Moses recognizes the importance of innovation and community engagement in the Fiesta Bowl. Drawing inspiration from his previous bowl experiences, he plans to incorporate new elements into the events surrounding the game. For example, he hopes to bring unique traditions, like those seen at HBCU games, to the southwest region. Moses also looks forward to the Fiesta Bowl's increased involvement in the College Football Playoff, with plans to ensure the bowl remains prominent and economically impactful to Arizona.
As one of the few African American presidents and CEOs of a major college football event, Moses understands the significance of representation. He embraces the responsibility of being a trailblazer and aims to inspire others. By showcasing his achievements, he hopes to encourage diversity and demonstrate that opportunities like his are possible.
Continued Growth and Legacy
Even as the 2023 Fiesta Bowl approaches, Erik Moses is already thinking ahead to future games. He understands that his role is a year-round commitment and is dedicated to improving the events under his leadership. Moses acknowledges the efforts of those who came before him in building the Fiesta Bowl's legacy and aims to continue that tradition of excellence.
With his passion, experience, and commitment to representation, Moses is poised to make a lasting impact on college football and the Fiesta Bowl for years to come.
